Our story
Pinnacle Ads was founded on a simple principle: advertising budgets should deliver verifiable business growth, not confusing vanity metrics. We saw too many growing businesses trapped in generic agency retainers where communication was slow, ad spend was wasted on broad keywords, and emerging platforms like Reddit and conversational AI were ignored. We built Pinnacle Ads to operate as an embedded growth partner. Our team focuses strictly on high-intent digital channels where audience attention translates directly into qualified leads and sales. We combine analytical discipline with rapid creative testing, ensuring every dollar you allocate to Google, ChatGPT, Reddit, or Nextdoor produces measurable commercial returns.
Our team
Meet the senior paid media strategists directly responsible for building, managing, and optimizing your ad campaigns.
Eric Hines
Owner
Eric Hines is the Owner of Pinnacle Ads, directing multi-platform paid media strategy with an uncompromising commitment to performance, transparency, and client growth. With over a decade of hands-on experience scaling ad campaigns across complex B2B and direct-to-consumer sectors, Eric focuses on turning paid acquisition from an uncertain expense into an efficient, predictable revenue engine.
Prior to founding Pinnacle Ads, Eric led performance marketing initiatives for rapid-growth companies, managing millions in annual ad spend while developing rigorous account frameworks and conversion tracking standards. He works directly with every client to design tailored media strategies, eliminate wasted spend, and capitalize on high-intent customer acquisition across both established and emerging networks.
Core Expertise
- Google Ads: Advanced account architecture, high-intent search acquisition, smart bidding algorithms, and Performance Max optimization.
- ChatGPT Ads: Early-mover conversational search placements, prompt-aligned visibility, and AI-driven intent capture.
- Reddit Ads: Contextual subreddit targeting, community discussion alignment, and interest-based engagement campaigns.
- Nextdoor Ads: Hyper-local household targeting, zip-code geofencing, and neighborhood-level conversion funnels.